Brand Design Exploration

An exploration in brand design for a fictitious music festival for a class project.

Overview
The objective of this project was to draw from defining characteristics and emotions associated with 2 assigned music genres to create a memorable, unique festival logo and subsequent asset designs for an idea of a music festival. For my project, I designed the branding for “Portland Soul” a fictitious music festival that combines Alternative/Indie and Soul music genres.

Festival Concept: “Portland Soul”

Client
”Portland Soul” (a Fictitious music festival)

Duration
6-7 weeks (Winter of 2022)

Skills
Branding, Brand Design, Package Design, 3D Design

Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Mission Statement
Portland Soul is a 3-day outdoor music festival located in Portland Oregon, a city known for its love of alternative rock and its rich history of soul culture. Portland Soul is designed to celebrate love and radical joy by bringing together people of color in and around Portland, Oregon to a peaceful and joyful gathering surrounded by all the funk and beauty Portland has to offer.

Main poster advertisement for the Portland Soul Festival, including the sponsor logos and official festival logo, along with key date and time and information for festival.

Print Advertising

Digital Advertising

A half-page ad, a vertical skyscraper style ad and a full page ad are available to choose from for select digital advertisements.

Co-branding

Co-branding: Stumptown Coffee Roasters
Perhaps the most loved drink of Portland, this festival edition blend cold brew in collaboration with Stumptown Coffee Roasters will keep festival-goers energized for dancing all day long.

Co-Branding: Toodaloo Trail Mix
In collaboration with Toodaloo Trail Mix, this unique Portland Soul Blend Trail mix snack pack provides a covenient snack full of stress-relieving and gut healthy ingredients.